Research into Target Audience

Research into Target Audience:

To generate ideas for what genre my music video would be based on I created a questionnaire, which I gave out to 50 student and teachers at my school. I wanted to find out what the most popular genres were and what style of music videos people responded to positively. I already had a vague idea as to what sort of video I wanted to create, but to justify doing it, I wanted to get an idea of what others thought.
Music taste varies greatly from person to person. So everyone will react differently to a given genre compared to another. This means that it would prove difficult to produce a music video that appealed to everyone’s taste.


Below is the questionnaire that I gave out.

Out of the following what is your favourite genre of music?­­­­

Indie

Rock 

Drum and Bass 

Classical 

R&B 

Jazz 

Other 

Do you watch music videos? 

Yes

No

Sometimes 

How many music videos do you watch per day? 

0 

1-3

4-6

7+ 

Do you prefer watching music videos, rather than just listening to the music? 

Yes

 No

 Don’t know 


Most youtube videos show you what audience a specific video attracts the most. Neil Halstead's 'Paint a Face' (the song that I would like to use in my video) showed these results.